Imagery from some well-known makers.
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Best remembered today for TV commercials, Playtex once advertised heavily in magazines as well. L-R: 1956, 1952, 1950, 1956, 1952. |
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The Maidenform Concertina- advertised throughout the world as, "The girdle that moves with you, not against you."Late 1960's; L-R: US, US, US, France, Italy. |
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Where so many young men first encountered the sacred mysteries: images from Sears catalogues of the 1960's. |
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Though a relative newcomer to the U.S., the Wonderbra name has long been known internationally. Three Canadian ads, all 1966. |
Throughout the 1950s and 60s, Formfit-Rogers consistently offered some of the most elegant advertisements of any manufacturer.
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Left and below: Formfit-Rogers, various dates. | ||
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The Image Gallery is presented in hopes of preserving a small bit of a vanishing cultural resource. All material is posted for educational purposes only. If you have a secret stash of treasured girdle images, please consider sharing with others... contact Virginian for details. |
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