
Though panty girdles were on the market as early as the mid-1930s, the garment
remained second in popularity to the open style through the 1950s. Early panty
girdles were often sold as lightweight controllers to wear under sports clothes,
or aimed at the teenage market. By the 1960s, however, the panty girdle reigned
supreme in the U.S. as the all-purpose control garment.
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These 1947 advertisements suggest panty girdles for young girls and for those occasions when women wore trousers. L-R: Permalift; Olga; Slackees; Chique. |
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Aiming for a youthful market. L-R: Vassarette, 1961; Formfit 1956; Flexees, undated. |
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Panty girdles were less likely than open styles to "ride up"- an advantage amusingly demonstrated by this early 50's Permalift campaign. |
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With the advent of the 1960's, new fabrics, most notably Dupont's Lycra, provided shaping that was firm, yet lightweight. L-R: Kleinerts, 1963; Warners, 1964; Scandale, 1967. |
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Mid-60's styles- trimmed with ribbon and lace, garters discreetly hidden inside the panty leg. L-R: Bali, 1967; Surprise, undated; Peter Pan, 1966 (2); Carnival, 1965 (2). |
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By 1965, the panty girdle was the control garment of choice for most American women. L-R: Treo, 1965; Fortuna, 1965; Kayser, undated; Kayser, 1968; Fortuna, 1966. |
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The low-priced Lovable range was sold in several countries. Note the variety of lengths available in the leftmost picture. L-R: 1962; 1963; undated; 1969. |
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An American innovation, the panty girdle's popularity eventually spread overseas. L-R: French, 1965; French, 1969; Italian, undated; German, 1976. |
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The Image Gallery is presented in hopes of preserving a small bit of a vanishing cultural resource. All material is posted for educational purposes only. If you have a secret stash of treasured girdle images, please consider sharing with others... contact Virginian for details. |
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