Silhouette's long-running campaign for its "Little X" girdle is well-remembered for its leotard-clad models.
L-R: 1963, 1965, 1965.

Aiming for the youth market.
L-R: Mary Quant, 1965; Excelsior "Pladay", 1964; "Miss Twilfit," 1965 and 1966.

While the long-leg panty had become the girdle of choice for younger women in the U.S. by the mid-60s, the open-bottom (or "belt" in British usage of the time) still maintained a strong following among young Englishwomen.
L-R: Warners, 1965; Kayser, 1967; Exquisite Form, 1965; English Rose, 1965.

The introduction of Dupont's versatile Lycra fabric encouraged the production of colored foundations.

Both Dupont, 1965.

Two nations divided by a common language: "Gay new Glamour Guinea for a gay new you" is not a slogan that would have crossed the Atlantic well, even in 1963.
L-R: Triumph, 1963, 1964.

Can these two ladies really be so genuinely pleased to be putting on their girdles?
Left: Dupont Lycra ad, 1963; right, Miss Twilfit, 1964. The latter, aimed at the youth market, provides an early example of the often-mocked "one-size-fits-all" design.

Firm-control styles from Twilfit. Note the unusual open-crotch long-leg panty design (near left), seen also in the illustrated essay, Seven Wonders of the Underworld.
L-R: All Twilfit, 1963, 1964, 1969.

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The Image Gallery is presented in hopes of preserving a small bit of a vanishing cultural resource. All material is posted for educational purposes only.

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