Zona - The What and Why of the Girdle Buy

A Marketing Study From The Golden Era

The Girdle Zone is thrilled to present a series of three articles originally published in the trade journal Intimate Apparel, beginning with the January, 1966 issue.

This study was described as, "An exclusive report on why women wear girdles, why they buy them and factors influencing their selection." Modern readers will find it a priceless insight into the attitudes of women toward their girdles on the eve of the pantyhose revolution.

Explore The What and Why of the Girdle Buy

Part One: Reasons For Wearing Girdles -January, 1966

1-1. Why Women Wear Girdles

1-2. Reasons For Purchasing New Girdles

1-3. What Kind of Girdles Do Women Purchase?

1-4. External Influences In Girdle Selection

Part Two: What Girdles Mean to Women -February, 1966

2-1. The Facts of Girdle Ownership

2-2. Problems With Presently- Owned Girdles

2-3. How Girdles Are Seen By Women

2-4. Social Implications Of Girdle Usage

2-5. Specific Attitudes Toward The Appearance of Girdles